Producer Rick Rubin, who at one point was slated to work on the album, challenged Kid Rock to write something more than a lap-dance soundtrack. Rock told the Los Angeles Times: "He basically told me that he had been listening to me my whole career and that he thought I had something more in me, something relevant. I thought: 'I'll show him.' I went to a friend's house over in Malibu overlooking a bluff and I sat there and looked at the ocean. And I thought: 'Amen.' What a powerful word." Starting with the title he then wrote this song voicing his frustration with problems in American society in the midst of the war in Iraq and famine in Africa. Kid Rock has claimed this is the best song he's ever written.